Tourism

The Tourism Unit was established in 2014 to promote further economic development in Kerry by facilitating the development and promotion of a sustainable and diversified tourism industry.  This is being achieved through the establishment of effective partnerships and collaborations with Fáilte Ireland, Tourism Ireland, the local tourism trade, community groups and development companies and by developing new tourism initiatives, enhancing existing tourism infrastructure and ensuring an acceptable standard of environment for locals and visitors.

The tourism sector is one of the major growth areas of the national and local economy and it is the sector of the economy with the most potential for growth. Kerry attracts 1.5 million tourists annually but has the potential to increase visitor numbers, visitor spend and the number of people employed in the tourism sector.

The Tourism Unit together with the Destination Kerry Forum and other stakeholders, prepared a Kerry Tourism Strategy & Action Plan 2016-2022 to support the development of tourism in Kerry.

Festival & Participative Events Programme for County Kerry 2018
Closing date for receipt of applications is 5pm on Monday 29th January 2018.  Please click here for further details.

KERRY DESTINATION BRAND

A new Kerry Destination Brand was officially launched in December 2017 by Minister Brendan Griffin. The creation of this brand is an initiative of the Destination Kerry Tourism Forum and the Tourism Unit in Kerry County Council. The brand is an endorsement and guarantee of the unique experience of visiting Kerry. It is a major competitive differentiator and an integral part of everyone’s commercial offer.

A Brand Guidebook has been produced by the Tourism Unit which explains the brand essence and outlines the correct use of the logo, its application, associated colour palette for the brand, logo typefaces etc. It is essential that the brandmark is reproduced correctly and consistently.

We want the tourism sector throughout Kerry to use the brand on their marketing material, websites and social media platforms.

Electronic and hard copies of the guidelines will be widely distributed to the tourism sector throughout the county to encourage use of the new brand.

You can download an electronic version of Our Kerry Brand Guidebook here or if you require a hard copy, please contact the Tourism Unit, Kerry County Council by emailing tourismoffice@kerrycoco.ie or phone us on 066 7183591.

Prior to downloading and using any of the logos, please read through the Guidebook carefully to ensure correct usage.

The Kerry Brand logo is available in both print and screen formats and three versions of the logo are available as follows:

The following logos and icons will be are available here. In the meantime please email tourismoffice@kerrycoco.ie or phone us on 066 7183591 and we will send you the requested files.

Kerry Your Natural Escape Logos

Kerry Your Natural Escape

The Kerry brandmark consists of an icon and logotype set within specific proportions and relationships.
(1) Full colour version which should only appear on a white background (this version of the logo is the most effective one)
(2) Single colour White version for dark backgrounds
(3) Single colour Black version for other backgrounds

Ciarraí Éalú Nádúrtha

The Ciarraí brandmark can be used in both English and Irish language communications.
(1) Full colour version which should only appear on a white background (this version of the logo is the most effective one)
(2) Single colour White version for dark backgrounds
(3) Single colour Black version for other backgrounds

Kerry Ireland

The Kerry Ireland brandmark is only to be used in an international marketing context where Kerry’s location in Ireland needs to be communicated.
(1) Full colour version which should only appear on a white background (this version of the logo is the most effective one)
(2) Single colour White version for dark backgrounds.
(3) Single colour Black version for other backgrounds

Graphic Device
To provide another layer of brand ownability and consistency, the Kerry ‘K’ can be used as a graphic device, as a semi-transparent layer over photography.

Icons
A suite of icons has been created to cover the wide range of activities and experiences that Kerry offers

Contact Us

Kerry County Council
Tourism Department
Co Buildings,
Rathass,
Tralee,
Co. Kerry
Tel: 066/7183642
Email Tourism

Translate »