The Tourism Unit was established in 2014 to promote further economic development in Kerry by facilitating the development and promotion of a sustainable and diversified tourism industry. This is being achieved through the establishment of effective partnerships and collaborations with Fáilte Ireland, Tourism Ireland, the local tourism trade, community groups and development companies and by developing new tourism initiatives, enhancing existing tourism infrastructure and ensuring an acceptable standard of environment for locals and visitors.
The tourism sector is one of the major growth areas of the national and local economy and it is the sector of the economy with the most potential for growth. Kerry attracts 1.5 million tourists annually but has the potential to increase visitor numbers, visitor spend and the number of people employed in the tourism sector.
The Tourism Unit together with the Destination Kerry Forum and other stakeholders, prepared a Kerry Tourism Strategy & Action Plan 2016-2022 to support the development of tourism in Kerry.